I Hated Sales Until I Learned This (If You’re An Entrepreneur, You Should Too)

Sales Is Not What You Think—It’s the One Skill That Will Save Your Business

Let me be real with you:

If you don’t know how to sell as an entrepreneur or business owner, your business is already on borrowed time.

Most people hear the word “sales” and immediately think of a pushy used car salesman. I get it—I used to sell used cars. But what I’ve learned over the past decade is this:

Sales isn’t manipulation. It’s transformation.

And if you want to grow a sustainable business, you need to master the skill of persuasion.

Why Should You Listen to Me?

You might be wondering, “Why should I trust this random guy on the internet?”

Fair.

But I’ve spent the better part of my adult life learning how to sell—and more importantly, how to influence people ethically and effectively. That journey didn’t just teach me how to close deals; it taught me how to understand people.

And if you're serious about building something that lasts, you need to understand people too.

The Real Role of Sales in Your Business

Here’s what they don’t tell you:
Sales is not something you do to someone—it’s something you do for and with them.

Let that sink in.

Sales is the bridge that gets people from where they are to where they want to be. Whether you're selling a service, a physical product, or even an idea—your job is to help them cross that bridge.

And guess what?

There’s a direct correlation between how well you sell and how much money your business brings in. I’ve had $0 revenue months. I’ve also had months where we brought in five and six figures. The difference? My ability to communicate value.

Marketing and Sales: Two Sides of the Same Coin

People love to separate sales and marketing like they live on different islands. But here’s the truth:

Marketing is just the start of your sales process.

Whether you're running ads, launching a podcast, or sending out emails—everything you’re doing is either building trust or breaking it. Your message should be walking your potential client down a path of clarity and conviction. It’s not about shouting louder—it’s about speaking more directly to the right pain point.

Ask yourself:

• What problem does my product or service solve?

• Why does that matter right now for the person I’m speaking to?

• How can I show them that I understand their problem better than anyone else?

Selling Is Listening, Not Convincing

If you’re spending more time convincing people than you are listening to them, you’re doing it wrong.

Here’s an example:
If I’m trying to get you to buy blue shoes and I spend 20 minutes explaining why they’re perfect—but you hate the color blue—guess what? I just wasted both of our time.

Instead, great sales starts with great questions:

• Why did you take this meeting?

• What are you struggling with right now?

• What would success look like for you in the next 30 days?

Your job is to walk them through a discovery process and determine if your product or service helps them solve a real problem. If it does—great. If not—be honest about that too. That’s how you build trust and long-term brand equity.

Life Is Sales—Even If You’re Not “In Sales”

You’re always selling.

• Selling yourself in a job interview

• Selling your team on a new idea

• Selling a potential hire on why they should work with you

Whether you're running an AI startup, managing a home services business, or coaching clients 1-on-1, your ability to influence is your #1 skill.

Life is a pitch. Learn to deliver it well.

So How Do You Start Learning Sales?

Start by asking your current clients:

• What made you buy?

• What’s kept you coming back?

• How has our service helped solve your problem?

Then? Use that insight.

• Turn it into marketing copy.

• Create content around it.

• Add it to your next email campaign.

You don’t have to guess. Let your clients tell you how to sell to the next one.

Final Thought: The Real Gift of Persuasion

Sales isn’t about pressure. It’s about alignment.

The next level of sales is when you create such a clear, compelling path that people sell themselves. That’s the real gift of persuasion.

If you’ve made it this far, here’s what I want you to take away:

Sales is not what you do to people. It’s what you do for them and with them.

And if you master that truth, your business will never be the same.

Want help dialing in your sales process, marketing strategy, or offer?
👊🏾 Let’s work together to grow your business the right way.

https://mailchi.mp/mayvrix/disrupt

Disrupt and Dominate: Breakthrough Strategies for Entrepreneurs

You didn’t leave your job to play it safe.

You didn’t risk your stability, your time, and your sanity just to build something mediocre.

You became an entrepreneur because you believed you could create something different—something better. But somewhere between vision and execution, it got real.

You started second-guessing every move.
You over-prepared instead of launching.
You hid your brilliance from the world.
And worst of all? You discounted your value.

We’ve been there.

We know what it feels like to stare at a plan for months—tweaking, revising, waiting for the “perfect” moment that never arrives. We’ve convinced ourselves we needed one more certification, one more funnel, one more Canva revamp before we were ready to sell.

And the painful truth? The thing holding us back wasn’t the market. It wasn’t the audience. It wasn’t the product…

It was us.

Preparation Masquerading as Progress

Preparation feels productive. It makes you feel in control. You tell yourself you’re being responsible. Strategic. Intentional.

But often, it’s procrastination in disguise.

We’ve wasted time building perfect backends, studying every sales framework, crafting “ultimate” pitch decks—only to realize we hadn’t done the most important thing: launch.

What changed everything?
Clarity doesn’t come from thinking. It comes from doing.

Now, with AI tools at your fingertips, you can execute faster than ever. You’re not stuck—you’re scared. And that fear? That’s part of the process. You can’t outthink the work. You have to take the leap.

Visibility > Perfection

Nobody pays the best-kept secret in business.

If you’re not being seen, you’re not being paid.

We’ve been afraid to post. Afraid to show up. Afraid the message wasn’t clear, the offer wasn’t refined, or the Instagram grid didn’t “feel right.”

But here’s the truth: clients don’t need perfect—they need you.

Once we started showing up strategically—not frantically—we saw the difference. Engagement climbed. Leads came in. Conversations turned into contracts.

Visibility breeds opportunity. You don’t need to post every day. You need to post with purpose. Let people see the value you bring. Speak to their problems. Share your process. And trust that being seen is the first step to being paid.

Your Price Reflects Your Power

Let’s get real.

If you’ve ever closed a deal and felt uneasy afterward, chances are you undercharged. You didn’t stand in your value—and it showed.

We’ve done it. We’ve taken on projects we knew were worth more, just to “get our foot in the door.” We’ve worked overtime on contracts that barely paid the bills. And every time, it left us drained.

Discounting your value doesn’t just shortchange you—it shortchanges your clients. You show up differently when your price reflects your power. You bring more energy, more strategy, more results.

The right clients will pay for the right outcomes. And when you stop settling for less, you start building a business that lasts.

AI + Action = Acceleration

Success isn’t just about hustle—it’s about leverage.

AI isn’t the future. It’s right now. Use it to offload tasks, create content, streamline systems, and free up your time for what matters most: serving, selling, scaling.

Pair that with an action plan—set weekly revenue targets, map out client interactions, build a content schedule—and you’ll move from reactive to proactive. From stressed to strategic.

From Survival Mode to Scale Mode

Entrepreneurship is a decision-making game, not just a dream-chasing one.

If you’re stuck, stop scrolling and start selling.
If you’re waiting, stop planning and start executing.
If you’re doubting yourself, remember why you started.

We built our 3-Day Business Intensive for founders just like you—people with vision, grit, and heart who just need the right strategy and support. Over three days, we help you install structure, develop a winning sales process, and rebuild your business so it doesn’t fall apart the moment you step away.

You don’t need another course.
You need a clear plan and the right environment to execute it.

So here’s our challenge to you:

Are you ready to stop over-preparing and start overdelivering?

Are you ready to stop hiding and start getting paid?

Are you ready to stop discounting and start disrupting?

Let’s build differently—on purpose, with power, and without apology.

Resources to Help You Disrupt & Dominate:

• ✓ Revenue Planning Template

• ✓ Cold Outreach Scripts