I Hated Sales Until I Learned This (If You’re An Entrepreneur, You Should Too)
Sales Is Not What You Think—It’s the One Skill That Will Save Your Business
Let me be real with you:
If you don’t know how to sell as an entrepreneur or business owner, your business is already on borrowed time.
Most people hear the word “sales” and immediately think of a pushy used car salesman. I get it—I used to sell used cars. But what I’ve learned over the past decade is this:
Sales isn’t manipulation. It’s transformation.
And if you want to grow a sustainable business, you need to master the skill of persuasion.
Why Should You Listen to Me?
You might be wondering, “Why should I trust this random guy on the internet?”
Fair.
But I’ve spent the better part of my adult life learning how to sell—and more importantly, how to influence people ethically and effectively. That journey didn’t just teach me how to close deals; it taught me how to understand people.
And if you're serious about building something that lasts, you need to understand people too.
The Real Role of Sales in Your Business
Here’s what they don’t tell you:
Sales is not something you do to someone—it’s something you do for and with them.
Let that sink in.
Sales is the bridge that gets people from where they are to where they want to be. Whether you're selling a service, a physical product, or even an idea—your job is to help them cross that bridge.
And guess what?
There’s a direct correlation between how well you sell and how much money your business brings in. I’ve had $0 revenue months. I’ve also had months where we brought in five and six figures. The difference? My ability to communicate value.
Marketing and Sales: Two Sides of the Same Coin
People love to separate sales and marketing like they live on different islands. But here’s the truth:
Marketing is just the start of your sales process.
Whether you're running ads, launching a podcast, or sending out emails—everything you’re doing is either building trust or breaking it. Your message should be walking your potential client down a path of clarity and conviction. It’s not about shouting louder—it’s about speaking more directly to the right pain point.
Ask yourself:
What problem does my product or service solve?
Why does that matter right now for the person I’m speaking to?
How can I show them that I understand their problem better than anyone else?
Selling Is Listening, Not Convincing
If you’re spending more time convincing people than you are listening to them, you’re doing it wrong.
Here’s an example:
If I’m trying to get you to buy blue shoes and I spend 20 minutes explaining why they’re perfect—but you hate the color blue—guess what? I just wasted both of our time.
Instead, great sales starts with great questions:
Why did you take this meeting?
What are you struggling with right now?
What would success look like for you in the next 30 days?
Your job is to walk them through a discovery process and determine if your product or service helps them solve a real problem. If it does—great. If not—be honest about that too. That’s how you build trust and long-term brand equity.
Life Is Sales—Even If You’re Not “In Sales”
You’re always selling.
Selling yourself in a job interview
Selling your team on a new idea
Selling a potential hire on why they should work with you
Whether you're running an AI startup, managing a home services business, or coaching clients 1-on-1, your ability to influence is your #1 skill.
Life is a pitch. Learn to deliver it well.
So How Do You Start Learning Sales?
Start by asking your current clients:
What made you buy?
What’s kept you coming back?
How has our service helped solve your problem?
Then? Use that insight.
Turn it into marketing copy.
Create content around it.
Add it to your next email campaign.
You don’t have to guess. Let your clients tell you how to sell to the next one.
Final Thought: The Real Gift of Persuasion
Sales isn’t about pressure. It’s about alignment.
The next level of sales is when you create such a clear, compelling path that people sell themselves. That’s the real gift of persuasion.
If you’ve made it this far, here’s what I want you to take away:
Sales is not what you do to people. It’s what you do for them and with them.
And if you master that truth, your business will never be the same.
Want help dialing in your sales process, marketing strategy, or offer?
👊🏾 Let’s work together to grow your business the right way.
https://mailchi.mp/mayvrix/disrupt
